Privacy Policy

**Last updated:** August 2026

At **Mythic Gear**, we respect your privacy and believe you should understand what happens to your personal information when you visit, interact with, or make a purchase from **mythicgear.store**.

This Privacy Policy explains what information we collect, how we use it, when it may be shared, and the choices and rights available to you.

## Information We Collect

Depending on how you interact with Mythic Gear, we may collect information including:

- Your name, email address, billing address, shipping address, and phone number
- Order and transaction information
- Customer support enquiries and other communications you send to us
- Information you provide when subscribing to marketing communications
- Technical information such as your IP address, browser type, device information, cookie identifiers, and interactions with our website
- Information about products you view, add to your cart, purchase, or otherwise interact with

Payment information is processed through Shopify and/or the applicable third-party payment provider. Mythic Gear does not directly process or require access to your complete payment card details in order to fulfil your order.

## How We Collect Information

We may collect personal information:

- Directly from you when you place an order, contact us, subscribe to communications, or otherwise provide information to us
- Automatically when you browse or interact with our website, including through cookies and similar technologies
- From service providers and platforms that help us operate our store, process transactions, fulfil orders, provide analytics, prevent fraud, or deliver advertising

## How We Use Your Information

We may use your personal information to:

- Process, fulfil, and deliver orders
- Process payments and transactions
- Provide order confirmations, shipping updates, and customer support
- Communicate with you about your purchases or enquiries
- Operate, maintain, troubleshoot, and improve our website
- Understand how customers interact with our store
- Detect, investigate, and prevent fraud, misuse, or security threats
- Comply with legal, regulatory, accounting, and tax obligations
- Send marketing communications where you have consented or where otherwise permitted by applicable law
- Measure and improve advertising and marketing effectiveness

You can unsubscribe from marketing emails at any time using the unsubscribe link contained in those communications.

## Sharing Your Information

We do not disclose personal information unnecessarily.

We may provide personal information to trusted third parties where reasonably necessary to operate Mythic Gear and provide our services, including:

- Shopify, which provides our e-commerce platform
- Payment processors and financial service providers
- Print-on-demand, manufacturing, fulfilment, and shipping providers
- Website hosting, infrastructure, security, and fraud-prevention providers
- Analytics, advertising, and marketing service providers
- Professional advisers where reasonably necessary
- Government authorities, regulators, courts, or law enforcement where required or permitted by law

These providers may process information according to their own privacy policies and applicable legal obligations.

We do not sell customer lists or personal information for money.

Some privacy laws use broader definitions of terms such as “sale,” “sharing,” or “targeted advertising.” Where applicable, you may have additional rights regarding these activities.

## Print-on-Demand & Order Fulfilment

Mythic Gear uses third-party print-on-demand and fulfilment providers to manufacture and ship products.

When you place an order, information necessary to fulfil that order — such as your name, shipping address, contact information, ordered products, and other relevant order details — may be provided to the applicable fulfilment and shipping providers.

They receive this information so that your products can be produced and delivered to you.

## Cookies & Tracking Technologies

Mythic Gear, Shopify, and our service providers may use cookies, pixels, tags, and similar technologies.

These technologies may be used to:

- Keep the website functioning correctly
- Remember preferences and shopping-cart information
- Understand website traffic and performance
- Detect fraud and improve security
- Measure advertising performance
- Understand how visitors interact with our store
- Provide or measure marketing and advertising where permitted

Depending on your location, you may be able to manage certain tracking or advertising preferences through available cookie or privacy controls.

You can also control cookies through your browser settings, although disabling certain cookies may affect how the website functions.

## International Processing and Transfers

Mythic Gear operates online and uses service providers that may operate in countries other than your own.

As a result, personal information may be processed, stored, or accessed in Australia, the United States, or other countries where Shopify, our fulfilment providers, payment providers, shipping providers, or other service providers operate.

Privacy and data-protection laws in those countries may differ from the laws in your country.

Where required, we and our service providers take appropriate measures in relation to international transfers of personal information.

## Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

- Fulfil and maintain records of orders
- Provide customer service
- Meet accounting, taxation, and legal requirements
- Prevent fraud and resolve disputes
- Enforce agreements and protect our legitimate interests

Retention periods may vary depending on the type of information and applicable legal requirements.

## Your Privacy Rights

Depending on where you live, you may have rights concerning your personal information, including the right to:

- Request access to personal information held about you
- Request correction of inaccurate or incomplete information
- Request deletion of certain personal information
- Withdraw consent where processing relies on consent
- Object to or restrict certain uses of your information
- Opt out of marketing communications
- Exercise applicable rights concerning targeted advertising, sale, or sharing of personal information
- Lodge a privacy complaint with an appropriate regulatory authority

These rights are subject to applicable law and may not apply in every circumstance.

To make a privacy request, please contact us using the details provided on our Contact page. We may need to verify your identity before completing certain requests.

## Privacy Complaints

If you believe your personal information has been handled incorrectly, please contact us with details of your concern.

We will review privacy complaints and respond within a reasonable period.

Depending on your location, you may also have the right to lodge a complaint with the relevant privacy or data-protection regulator.

## Data Security

We take reasonable administrative, technical, and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

Our store also relies on the security measures provided by Shopify and other service providers involved in operating and fulfilling purchases.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

## Children's Privacy

Mythic Gear is not intended to knowingly collect personal information from children who are not legally able to provide that information or make purchases without appropriate parental or guardian consent.

If you believe a child has provided personal information to us inappropriately, please contact us so we can review the matter.

## Third-Party Websites and Services

Our website may contain links to websites, applications, or services operated by third parties.

Mythic Gear does not control those third parties and is not responsible for their privacy practices. We encourage you to review the privacy policies of third-party services before providing personal information to them.

## Business Transfers

If Mythic Gear is involved in a sale, merger, restructuring, acquisition, or transfer of some or all of its business or assets, personal information may be disclosed or transferred as part of that transaction where permitted by applicable law.

## Legal Requirements

We may retain, use, or disclose personal information where reasonably necessary to comply with applicable law, respond to lawful requests or legal processes, protect our rights or property, investigate fraud or security concerns, or protect customers and others.

## Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology, legal obligations, or privacy practices.

The latest version will be published on this page and the **Last updated** date will be revised when appropriate.

## Contact Us

If you have questions about this Privacy Policy, wish to exercise a privacy right, or want to make a privacy complaint, please contact Mythic Gear through our Contact page.